Trace Minerals
An elevated rebrand in the holistic wellness space.
Role: Freelance Senior Designer
Rolled out a refreshed brand identity across all print and digital marketing channels. Edited product lifestyle imagery to highlight flavor, texture, and craveability. Developed cohesive design templates for email campaigns and e-commerce pages—built to inspire, convert, and keep customers coming back.
Amazon Brand Pages & PDPs
The Amazon brand store is a place for brands to build trust and confidence with their customer. With Trace, I prioritized their best selling products above the fold while maintaining a consistent brand feel that matches all of Trace’s consumer touchpoints.
On each individual product page, the brand story goes deeper into purpose, functionality, and product formats. This further builds confidence in the brand and the go to place for all vitamin and mineral needs.
