Liquid Death
Field marketing built for impact.
Role: Design, Production
Translated Liquid Death’s caffeinated campaign into a suite of field marketing assets, building production-ready files from vendor mechanicals and core campaign elements. Fast-turn project with a single round of revisions, finalized and sent straight to print.
Designed a flexible content hierarchy to adapt messaging across formats of vastly different scale.
Smaller items were intentionally leaned out to prioritize the most impactful copy, while larger pieces carried expanded messaging—ensuring everything felt consistent, legible, and unmistakably Liquid Death, whether it lived on a 2" shelf strip or a 6' banner.