Emotional Utility Beverage
The science of emotion gets weird in the functional beverage aisle.
Role: Graphic Design
& Art Direction
Responsibilities: Brand standards development, e-commerce, social, field marketing design, and packaging design.
Tradeshow.
Social
EUB 3.0
As part of an expedited request, the company’s leadership team challenged me to redesign the packaging with a new abbreviated name, while using refreshed elements of the existing brand.
The result—A sleek new design that’s now geared towards it’s target audience, while maintaining the original branding.
